Our products are often less than 20%-50% the price of comparable products on the market because we sell directly to you, the consumer. We intentionally forgo the traditional distribution channel because that way of selling means a higher price tag for the consumer. We own all of our factories. The only place you can purchase affordable and good quality outdoor sports products are direct from us, and because of that, you won’t see the large retail markup that would be present if you were buying from a third party, ensuring you’re always getting the best deal on your purchase.